Eggo is leveling up with the introduction of Eggo Zero, the Mars brand’s first-ever frozen waffles to deliver zero grams of added sugar without compromising its golden-crispy bite. The Buttermilk flavor packs 12 grams of protein per serving, while Blueberry delivers 11 grams of protein per serving. Both are made with no artificial flavors, colors or sweeteners.
“As the leader in the frozen breakfast category, Eggo has always been focused on evolving alongside our fans and bringing new ideas to the breakfast table,” said Cara Tragseiler, the brand’s growth and marketing lead. “We know today’s consumers are looking for more from their breakfast – they want options that fit their lifestyles without giving up the foods they grew up loving. With Eggo Zero, we brought together the things consumers tell us matter most: great taste, protein and less sugar – all while delivering the iconic golden-crispy bite.”
By providing complete protein, Eggo Zero Waffles contain all nine essential amino acids in the recommended amounts per gram of protein. In a category where many lower-sugar options force a compromise on flavor or texture, Eggo Zero is sweetened with monk fruit extract and stevia.
For consumers looking for even more ways to power their mornings, Eggo Protein Waffles and Pancakes serve as another macro-friendly offering packed with complete protein. The products will roll out at retail stores across the United States nationwide this July at a suggested retail price of $5.99 per eight-count box.
