St. Simons Island, Georgia-based Farm Rich is expanding its Garden Inspirations range of snacks and appetizers with the introduction of restaurant-style Breaded Zucchini Sticks and Cauliflower Bites. The new products are available now in the freezer section at Kroger supermarkets as well as online at Kroger.com and Instacart.
According to the American Frozen Food Institute (AFFI), 70% frozen food shoppers have been buying more frozen products since the beginning of the novel coronavirus pandemic (SARS-CoV-2), including frozen vegetables and snacks. And frozen food sales at US retail stores increased by 38.2 percent in May.
Introduced this past spring, Garden Inspirations is a new line of frozen, plant-based foods expanding options for flexitarians, vegetarians and others looking to reduce meat consumption in their daily diet. The range includes appetizers, snacks and meal solutions made with plant-based meats and other ingredients. Here are brief descriptions of the new offerings, which are priced at around $7.99:
- Breaded Cauliflower Bites. Whole cauliflower florets rolled in a wheat flour and crispy rice coating, with a quarter cup of cauliflower per serving. They come with a sweet sesame dipping sauce and are promoted as a “great meatless alternative for snacking and meals.”
- Breaded Zucchini Sticks. Tender zucchini slices breaded in a savory coating. Comes with tangy marinara sauce for dipping. An easy way to eat more vegetables as a snack, appetizer or side to any meal.
“The response to our first Garden Inspirations products [Meatless Meatballs and Plant-Based BBQ Sliders] was so positive, and we’re excited to expand the line with these new vegetable products,” said Ciera Womack, senior marketing manager at Farm Rich. “No matter what diet you follow – vegetarian, flexitarian or, as we like to say, ‘snackitarian’ – this innovative new line gives shoppers more plant-based options to enjoy at ease from the comfort of home.”