Faux Seafood Specialist Good Catch Debuts Plant-Based Salmon Burgers

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Gathered Foods, the producer of Good Catch plant-based faux seafood, has launched US-made Plant-Based Salmon Burgers in 8 oz. (277g) twin packs. With 30% of fish consumers purchasing salmon monthly, Good Catch was determined to create an innovative alternative for the most consumed fish in the United States.

The new retail product features delicate texture and mild-yet-rich flavor, adding a juicy touch of citrus to round out its tasty profile. At 16 grams of protein per serving, the plant-based salmon burger is promoted as “a delicious easy meal to prepare without the unwanted fishy smell once cooked.”

“Culinary innovation is at the forefront of everything we create at Good Catch and this new product will be an absolute game-changer in the market that boasts incredible flavor and texture,” said Chad Sarno, co-founder and chief culinary officer at Austin, Texas-based Gathered Foods. “We are excited to see consumer response to our plant-based salmon burgers.”

This new offering is being made available through a partnership with United Natural Foods, Inc. (UNFI), North America’s largest natural and organic grocery wholesale distributor. Through distribution centers across the country, it will help Good Catch reach a wide variety of retailers and consumers.

“With this launch, we are thrilled to add a delicious new category to our growing product lineup of plant-based offerings,” said Gathered Foods CEO Christine Mei. “Through our distribution partnership with UNFI and availability of this product directly on our e-commerce website, we have the opportunity to reach a wider net of consumers.”

Last year was a highly successful period for Good Catch, as the brand continued to grow its market footprint through new distribution alignments including Plant-Based Deli-Style Tuna at Whole Foods Market nationwide; its Plant-Based Classic Fish Burgers in a signature menu item called The Gulf at Bareburger; and a limited-time offering of its Breaded Plant-Based Fish Fillets and Plant-Based Crab Cakes as the first plant-based offerings at the Long John Silver’s restaurant chain.

Additionally, the brand announced a wholesale partnership with BJ’s Wholesale Club to offer Plant-Based New England Style Crab Cakes, and expanded distribution of its Frozen Breaded line in Sprouts Farmers Market stores.

Good Catch now offers a portfolio of ten product offerings, consisting of a line of shelf-stable Plant-Based Tuna and frozen lines of appetizers and entrées, including breaded offerings such as Plant-Based Fish Fillets, Fish Sticks, and Crab Cakes. Good Catch products are protein-packed and dairy-free and include the company’s proprietary six-legume blend (peas, chickpeas, lentils, soy, fava beans and navy beans), achieving a texture that mimics the flakiness of seafood.