Mindful indulgence has a new name in the United Kingdom: LEC. Out to redefine what it means to enjoy ice cream in a more balanced and joyful way, LEC has churned out a batch of sweet treats that are lower in calories while rich in flavor.
Currently available via the 15-minute delivery service, GoPuff, at £5.60 RSP per 460ml tub, LEC invites shoppers to indulge in Swirly Pistachi-oh!, Peanut Caramel Tango, Vanillove, Chocolate Crunch and Salty Carammmel – all checking in at a maximum of 399 Kcals per tub.
The brand’s founder, Formula 1 star Charles Leclerc, has partnered with Italian gelato masters Federico Grom and Guido Martinetti to create the new range.
“As a top-tier athlete, Charles Leclerc’s lifestyle revolves around discipline, wellness and balance. But love for ice cream, his ultimate indulgence, often meant choosing between taste and his ambition. That conflict sparked a bold mission: reinvent ice cream so you don’t have to choose anymore,” said Grom.
He added: “It took a lot of time, energy and passion to capture that particular flavor of uniqueness until, one day, LEC was born. The wonder of LEC lies in striking the perfect balance between the absolute enjoyment of ice cream and the need, or will, to make thoughtful food choices. It’s all about combining the irresistible taste of your favorite delight with the lightness of a reduced-calorie recipe.”
