Frozen vegetables and fruits were in abundant supply at the SIAL B2B trade fair held October 17-21 in Paris, which attracted an estimated 12,000 international buyers. From the fields of Flanders to the fertile Nile Delta growing region and beyond, the variety of sustainably sourced produce was prolific.
Alexandria, Egypt-headquartered Givrex, a privately owned and operated family company founded by Robert Mansour in 1978 had a prominent presence at the show with a colorful range of nutritious, high quality products.
Its extensive range of frozen vegetables includes artichokes, peeled broad beans, legumes tournés (prepared from carrots, zucchini, potatoes or turnip), sweet potatoes, skinless and grilled peppers and roasted eggplant.
Also featured are frozen okra and cut okra, green beans (whole and cut), spinach (leaves and chopped), molokhia, falafel, soup creams of of artichoke, lentil, broccoli and leak.
The frozen fruits range includes strawberries, apricots, figs, dates and pulp of mango and guava.
Popular in local as well as international markets, Givrex products are exported to countries throughout Europe, the Middle East, North and South America, Australia and beyond.
Ardo: A Fit for Every Kitchen
“World Cuisine Made Easy with Ardo” was the theme at the Ardooie, Belgium-headquartered company’s spacious stand in Hall 5A, where a versatile selection of fresh-frozen vegetables, fruits and culinary solutions for foodservice professionals were showcased.
As global flavors continue to inspire contemporary menus – from colorful Latin American dishes and Mediterranean classics to bold Asian dishes – consumers are more eager than ever to discover and enjoy food from around the world. Ardo, with its extensive range of vegetables, herbs and fruit, provides chefs the ingredients they need to bring these international flavors to the table.
World cuisine is all about variety. Vegetables bring color, texture and character to the plate, herbs create distinctive flavor profiles, while fruit adds sweetness and freshness as a pleasing finishing touch. Ardo delivers all three together in one broad fresh-frozen range.
Ready to use and available year-round, Ardo products make it easier to experiment with cuisines from across the globe, while reducing preparation time and effort in the kitchen. From a spicy stir-fry to an attractive salad, a Mediterranean side dish or a tropical dessert, chefs can combine ingredients in many ways and add their own creative signature.
Ardo also presented its Tortilla Mix with Onion and Salsify Chef’s cut, both of which were nominated for the SIAL Innovation Award. These products reflect the company’s focus on developing convenient and versatile solutions that respond to the evolving needs of food professionals.
Large-scale Regenerative Agriculture
With 16 production, packaging and distribution sites located across seven countries, Ardo’s MIMOSA+ regenerative agriculture program optimizes crop yield and quality while minimizing environmental impact. It is supported by 70 agronomists who work alongside producers in the field. Responsible water management, the valorization of by-products, and packaging incorporating more recycled materials complement this approach.
Greenyard Shows Future of Frozen Food
Visitors to the Greenyard stand at SIAL Paris were shown how the Sint-Katelijne-Waver, Belgium-headquartered private label vegetable and fruit specialist’s innovative, healthy frozen food solutions can elevate their offerings.
With production facilities and convenience kitchens in France, Poland and the UK as well as Belgium, the company’s advanced flash-freezing technology and chef-led recipes lock in peak freshness, vibrant colors and essential nutrients to deliver a genuine “just-made” taste. From microwavable tray bakes with a golden-brown finish to fruit pops and wholesome soup bowls, its versatile range is designed to satisfy today’s busy, health-conscious consumers.
Products covering all day-parts are featured, from breakfast smoothies to ready meals and side dishes including vegetable and potato purees, riced veggies and stir-fries, to entrees and pure-plant ice cream, gelato and sorbet desserts.
Greenyard’s frozen fruit assortment, offered in a 100% organic option, runs the gamut from black and red currant and blueberries to strawberries, papaya, pineapple, pomegranate, raspberries and more.
Roots of the company, ranked as one of the world’s largest purveyors of vegetables and fruits, date back to 1983 when founder Hein Deprez started out with a single mushroom farm. Today Greenyard exports to more than 80 countries and is a major supplier to European retailers as well as foodservice operators and industrial customers.
Salute to Salud Avocado Sticks
Salud Foodgroup Europe’s Avocado Sticks were saluted as a 2026 SIAL Innovation at the Paris trade show. Featuring Hass avocados, the product is cut to provide foodservice operators with a consistent, easy preparation advantage for creating sushi as well as wraps, or serving in poke bowls or salads. Distributed in 1 kilo packs, the sticks are ready to use straight from the freezer after quick thawing.
Named after a Spanish expression of “good wishes for a good health,” Salud was established in the Netherlands by CEO Ruud Meijer in 1995. Customers are served across Europe, the Middle East, Asia, Latin America and Oceania from its head office in Oosterhout.
In addition to a wide range of frozen avocado products, Salud’s portfolio includes a variety of appetizers, tortillas and tropical fruit. The company promotes and inspires the use of healthy-eating Has avocados in all kinds of dishes, as they are higher in fat than other varieties, which provides a richer taste and smoother, creamier texture.
Avocados are a solid source of vitamins C, B-6, K and E as well as folate, magnesium, and potassium. They also provide a lot of omega-3 fatty acids and are full of heart-healthy, beneficial fats that make consumers feel full and satiated.
Mirelite Mirsa: Cold Products with Warm Heart
Albertirsa, Hungary-headquartered Mirelite Mirsa Co. was on the SIAL scene with an assortment of frozen vegetable and fruit harvested and processed domestically at plants in Albertirsa, Miskolc and Cegled. In addition to a full line of mono and blended vegetable mixes, the company offers value-added delicacies including sour cherry and club croquettes as well as broccoli, cauliflower and spinach croquettes and stewed red cabbage. Also in the portfolio are apricot, plum, chocolate and cottage cheese dumplings.
The family owned and operated company’s history dates back to 2003, when founder Jozef Loso acquired the long established brand from Nestle. It bought the business in 2001 from Scholler Holding Co. of Germany, which acquired Mirsa from a local farmers’ cooperative in 1992.
Today, the Mirelite Mirsa operation is in the capable hands of second generation leadership, with CEO Victor Loso at the helm.
Lust for Agrarfrost’s Latest Offerings
On the potato front, one could say that visitors to the Agrarfrost stand were lusting for new products. That’s because among the Wildeshausen, Germany-based company’s latest offerings are a raft of Pommes Lust-and Knusper Lust-themed value-added frozen tubers including Kartotoffelpuffer, Crazy Fries, X-Cuts, Riffel Dippers, Griddles and Rosti Waves.
In business for over 50 years, Agrarfrost takes pride is selling quality products made from spuds grown and processed in Germany. Its production site is situated in the heart of the country’s most important potato growing region. Output, which includes classic french fries, steakhouse and crinkle cut fries, wedges, sauce potatoes, hash browns, tater bites and potato pancakes, is exported to retail and foodservice buyers in more than 100 countries, as well as sold in the home market.
