Frozen food remains one of the most dynamic and largest sectors of the international food industry, according to a study recently published by Dublin, Ireland-based Research and Markets Ltd. One major factor driving growth is increasing demand for convenience by consumers, it concludes.
This report, entitled “Frozen Food Market – Global Industry Analysis, Size, Share, Growth, Trends & Forecast 2013 – 2019,” provides analysis of the market in terms of revenue, categories and major players. It is broadly segmented into the following categories: frozen vegetables and fruits, potatoes, ready meals, meat, fish and seafood, and soup.
Frozen ready meals account for more than 35% of the market, while the potatoes segment is expected to register the fastest growth rate among other frozen products. Private label offerings currently represent over 10% of market share. Regions covered include North America, Europe and Asia-Pacific.
The highly fragmented market consists of a large number of small and medium scale manufacturers, as well as major powerhouse performers. As for distribution of products into the marketplace, almost all manufacturers rely on third party logistics providers.
Competitive analysis of leading companies in the sector provides an insight into forces within the industry. Among companies reviewed are Nestle, H.J. Heinz, ConAgra, McCain Foods, Birds Eye, Ajinomoto Co., Tyson Foods and The Schwan Food Company. Their sales performances, business strategies and recent developments are looked at in some detail.
The study includes reviews and breakdowns of various factors and their impact on the market, in addition to offering growth strategies and drawing attention to entry barriers that should be considered by parties thinking about entering the frozen food industry.
More details are available by logging on to:
www.researchandmarkets.com/publication/3vhl79/frozen_food_market_glob%20al_industry_analysis
