Vegetables & Fruits

Good Show and Flow of Visitors to Bustling Brecon Foods Stand at SIAL

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The Brecon Foods sales and marketing team is back at its home office in Pointe-Claire, Quebec, Canada after five full days of meeting and greeting frozen fruit, vegetable, herb, potato, meat and poultry suppliers, processors, wholesalers and exporters during the well attended SIAL trade show in Paris last week. By all accounts, including the following website post, the time in France was very well spent: “It was so good to see everyone again, to break bread and build new business together.”

Indeed, it had been four long years since the international food industry rendezvoused en masse at the Parc des Expositions de Paris-Nord Villepinte venue, as the biennial B2B fair was cancelled in 2020 due to the Covid-19 (SARS-CoV-2) coronavirus pandemic. So there was a lot of much anticipated, face-to-face catching up to do among buyers and sellers from around the world.

Founded in 1990, family-owned and -operated Brecon has continually grown over the past three decades as a global food merchant specializing in trading and co-packing in addition to tailoring third party import and export shipping expertise and supply chain management services for clients. It annually arranges shipments of approximately 35,000 metric tons of product destined for 60 or more countries on six continents.

The company’s business is based on long standing relationships throughout the supply chain, supported by the commitment of dedicated multilingual and multicultural employees well versed in quality assurance, logistical planning and finance skills on both the front and back ends of supply line transactions.

The extensive range of hundreds of IQF products traded by Brecon Foods is long and diverse. The fruit and vegetable assortment literally goes from A to Z – starting with apples, apricots, avocados and artichokes and ending with zucchini. Frozen meats and poultry include various cuts of beef pork, chicken and turkey sourced from North and South America as well as Europe. For a complete list of what’s available, get in touch with the company via e-mail at:

– Reported by John Saulnier