Nomad Foods has significantly ramped up output of Goodfella’s frozen pizza to meet rising demand during the government-imposed lockdowns in the United Kingdom, Ireland and beyond that have citizens sheltering in place at home in an effort to prevent further spread of deadly novel coronavirus that as of April 27 had been attributed to almost 21,000 fatalities in the UK and approaching 200,000 worldwide.
In a recent letter to customers regarding increased production, the Feltham, England-headquartered company’s managing director, Wayne Hudson, stated: “As we stand together during these unsettling times, we would like to reassure you that we are working very closely with all supermarkets and retailers to ensure maximum supply of our food across the nation…We’re running extra shifts and focusing our attention on the food items that you want the most. We’re boosting our deliveries with the deployment of extra lorries to keep products moving as quickly as possible through the system and into the freezer aisles where you do your shopping.”
Among items being produced in high volume is the newly launched Goodfella’s Vegan Stone Baked Meatless Mediterranean Pizza topped with tomato sauce, pea protein mince, char-grilled red and yellow peppers, tomato, red onion, oregano, and salsa verde drizzle. Available for £2.50 at Sainsbury’s stores beginning April 29, it joins two other Vegan Society-certified options from Goodfella’s: Stone Banked Baked Spicy Vegetable Salsa Pizza and Falafel Pizza.
“We would like to extend our huge thanks to all supermarkets and retailers working up and down the country for their tremendous commitment, passion and hard work during this challenging time,” said Hudson. “We would also like to say a huge thank you to all our colleagues across our factories and distribution network who are keeping the production running and the trucks delivering. Your health and well-being are top priorities for us and we have strict processes in place to ensure your safety.”
Addressing shoppers with appreciation for their continued patience and support, he added: “We are producing and delivering as much food as we can, as quickly as we can. Our priority is to ensure that we continue to provide the food items you trust at a time when we know there is an increasing reliance on your freezer. We fully support the messages from our retail partners and the government and urge you to only buy what you need. By doing so, there will be enough for everyone. Please shop responsibly and help shield and support the most vulnerable groups of our society.”