Green Giant, the frozen vegetable brand in the product portfolio of Parsippany, New Jersey, USA-headquartered B&G Foods, has unveiled a trio of new category innovations: Restaurant Style sides, Zucchini Tots and Veggie Spiral Skillets. They will begin to appear in the freezer aisle of select grocers nationwide this month.
“The continued success of our Veggie Swap-Ins line proves that consumers are always looking for creative new ways to cook and eat their vegetables,” said Kristen Thompson, president of the frozen and vegetables business unit and senior vice president of B&G Foods. “We developed our latest innovations in partnership with highly trained chefs to help make cooking delicious, restaurant-quality veggie-based meals and sides at home more convenient – and flavorful – than ever.”
The cornerstone release, Green Giant Restaurant Style sides, are vegetable-based side dishes inspired by some of America’s favorite restaurants. The hearty cuts of premium vegetables include savory sauces and come ready-to-sauté directly in a skillet or pan. Four savory varieties are offered: Cauliflower & Fire Roasted Onions with Garlic Butter, Honey Glazed Carrots with Sage Butter, Garlic Parmesan Green Beans, and Teriyaki Cauliflower & Broccoli.
Green Giant Zucchini Tots mark the brand’s first zucchini-based tots available at market. Loaded with zucchini as the first ingredient, the flavor varieties are Parmesan Cheese, Sour Cream & Onion and Pizza. They can be served as snack or appetizer as well as a side dish.
In rounding out the new introductions, Green Giant has expanded its popular Veggie Spirals line with the addition of Veggie Spiral Skillets. Chef-made sauces combine with zucchini veggie spirals and crisp vegetables to create this side dish or meal starter that cooks in the skillet, or microwave oven, in minutes. Marinara, Teriyaki and Garlic Basil varieties offer a new spin on this classic favorite.
