Green Giant, the iconic frozen vegetable brand sold in retail stores across the USA, is now rolling out 12 new offerings including Crispy Smashed Potatoes, Corn Cob Bites and Veggie Ramen. Its Restaurant Style line will also be expanded to include new items ranging from Roasting Veggies to Veggies & Rice.
Capitalizing on the smashed veggies trend in North America and beyond, the Parsippany, New Jersey-based B&G Foods brand is introducing two varieties of Crispy Smashed Potatoes: Original (Sea Salt & Black Pepper) and Garlic Parmesan. Until now, these potato side dishes typically required extensive preparation time to wash, peel and chop. No more, as Green Giant’s ready-in-minutes Crispy Smashed Potatoes are pre-seasoned and can be cooked in an air fryer.
Green Giant’s new Corn Cob Bites come in two varieties: Butter, Salt & Pepper and Mexican Style Street Corn. Each frozen bag has approximately 1″ cuts of corn on the cob that are suitable as a side dish, an appetizer or for snacking.
In rounding out the launches, Green Giant is expanding to a new category with Veggie Ramen. Available in Chicken Flavored, Beef Flavored, Garlic Soy and Spicy Chicken Flavored, the Veggie Ramen offerings feature a blend of vegetables, ramen noodles and broth.
“Crispy Smashed Potatoes, Corn Cob Bites and Veggie Ramen offer fun twists to classic favorites, while remaining a convenient, and affordable option that doesn’t sacrifice taste,” said Kristen Thompson, president of frozen and vegetables and senior vice president at B&G Foods. “In addition to these new frozen veggie products, we’ll be expanding the Green Giant Restaurant Style line.”
In broadening the restaurant-inspired line, the brand is adding four varieties to its Restaurant Style Roasting Veggies and Veggies & Rice offerings, including Broccoli & Roasted Red Potatoes with Cheddar Seasoning, Tri-Colored Potatoes with Steakhouse Butter Seasoning, Broccoli Pilaf with Garlic Parmesan Seasoning and Asparagus, Pea & Mushroom Risotto with Truffle Parmesan Sauce.
