Häagen-Dazs has announced a new partnership with Paramount Consumer Products for the hit Emily in Paris romantic comedy TV series created by executive producer Darren Star (Beverly Hills 90210, Sex and the City, Younger). With Season Four streaming on Netflix starting August 15, Häagen-Dazs and Emily in Paris share a unique transatlantic journey: both born in America, crafted in France and enjoyed by fans worldwide.
In launching the partnership and “Be More Emily” campaign, Häagen-Dazs has introduced a limited-edition Emily in Paris ice cream collection featuring Strawberry and Salted Caramel flavors distributed in packaging. A special assortment of bespoke Emily in Paris cakes and creations will also be available in selected Häagen-Dazs Shops around the world.
“This partnership is a celebration of our shared heritage in France.” said Häagen-Dazs Brand Director Priscilla Zee. “We are delighted to bring that to life for fans of both brands globally, as they experience a taste of Paris with their favorite flavors enjoying the limited-edition designs and exclusive experiences.”
