Handy Seafood Joins Up with Old Bay in Chesapeake-style Product Launch

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Salisbury, Maryland-based Handy Seafood, North America’s oldest seafood processor, and Baltimore-headquartered Old Bay, makers of the Chesapeake flavored seasoning, have partnered to create new frozen seafood grocery options including crab cakes and breaded shrimp.

Handy Seafood’s Old Crab Cakes twin-pack boasts wild-caught blue swimming crab accentuated with Old Bay seasoning that brings a rich, time-honored Maryland-style flavor to the table. Its  Old Bay Breaded Shrimp features shrimp lightly coated in a crispy Old Bay panko coating. Oven crispy in a matter of minutes, these easy-to-bake shrimp are ideal options for every day to meal planning as well as parties.

“As an industry leader in crab cakes, we are excited to enhance our seafood portfolio with Old Bay, given the brand’s strong presence in the seafood industry,” stated Todd Conway, chief executive officer of Handy Seafood. “We are equally excited for individuals and families to indulge in restaurant-quality menu items from the comfort of their home. Adding the Old Bay brand to Handy’s branded seafood products should increase awareness of the value-added frozen seafood category.”

“Old Bay has been a fan-favorite for over 75 years in the Chesapeake Bay region and beyond,” said Jill Pratt, chief marketing excellence officer at the McCormick & Company manufacturers of Old Bay seasonings and spices. “Seafood and Old Bay go hand-in-hand. We are excited to work with Handy to offer seafood staples that are packed with our iconic, bold, and one-of-a-kind Old Bay flavor that consumers can enjoy from the convenience of their home.”

The Handy Seafood and Old Bay co-branded products are now in stock at retail stores across the USA. Handy Seafood is a family-owned company with over 125 years of quality seafood processing. Products include crab cakes, soft shell crabs, crab meat, shrimp appetizers, and oysters.