The First We Feast online food culture show and YouTube channel has expanded its partnership with John Soules Foods and FoodStory Brands to launch five flavors of Hot Ones Boneless Chicken Bites paired with special sauce flavors. Packed in 18.6 oz. resealable bags, the new heat-and-eat white meat products are now available in Walmart freezer aisles and will soon debut at other retail stores across the USA.
This launch follows the rollout of limited time Hot Ones family size offerings at Walmart in the Spring. The line’s latest offerings feature flavors with varying degrees of heat: Original (with Classic Sauce); Spicy Garlic (Garlic Fresno Edition Sauce) Smoky Sweet (Los Calientes Verde Sauce); Smoky Habanero (Los Calientes Rojo Sauce); Barbacoa (Los Calientes Barbacoa Sauce).
“We are excited to expand the flavor assortment. It’s our goal to make the Hot Ones experience as accessible as possible to fans, and to introduce new shoppers to flavors they won’t find anywhere else in the frozen aisle,” said Chris Schonberge, First We Feast’s general manager. “After an amazing launch with Walmart, we’re looking forward to bringing our Boneless Chicken Bites to other retailers and continuing to push the spice envelope at a national scale.”
Hot Ones is a pop culture spectacle where host Sean Evans interviews celebrities while they eat progressively hotter and hotter chicken wings. Weekly, millions of viewers check in to see if their favorite celebrities make it to “The Last Dab.”
Now, consumers can “live the show” with friends and relations, mixing and matching the flavors, while following along with the wing-eating challenge, at home.
“We are proud to innovate alongside First We Feast and FoodStory Brands in a way that brings the Hot Ones show to life for consumers. Plus, we are thrilled to offer this type of flavorful heat profile that is not currently available in the frozen chicken category,” said John Soules Jr., co-chief executive officer of Tyler, Texas-headquartered John Soules Foods, which produces a wide range of ready-to-cook chicken and beef products that include fajitas, nuggets and tenders.
Established in 1975 by John Soules Sr., the company is now in its second generation of family leadership. In addition to its flagship plant in Texas, it has production facilities in Georgia and Alabama.
FoodStory Brands, founded in 2015, is a family-owned and operated consumer packaged goods company based in Phoenix, Arizona, with regional satellite offices across the nation. It specializes in building brands as well as providing sourcing, product development and speed-to-market services to retailers.