Nestlé USA’s Hot Pockets frozen sandwich brand has teamed up with the popular First We Feast’s Hot Ones YouTube show to create the “hottest Hot Pocket ever.” The collaboration caters to the increasing demand for bold and spicy experiences.
“We’re focused on pushing boundaries in culture to engage Hot Pockets fans in hyper relevant ways,” said Bryan Waddell, Hot Pockets’ Solon, Ohio-based brand marketing manager. “Our collaboration with Hot Ones combines that brand promise with their unquestioned authority on heat to deliver a truly unique and impactful snacking experience.”
Four new spicy Hot Pockets offerings bring on the heat with authentic Hot Ones hot sauces from Heatonist that pack a fiery punch baked in a crispy buttery crust. The lineup is as follows:
• Spicy Garlic Chicken & Bacon featuring Hot Ones Classic Garlic Fresno serves up a milder experience with chicken, bacon, and a lively sauce packing Fresno chiles and a punch of garlic to give a sweet heat lift.
• Smoky Green Chile Cheesesteak accented with Hot Ones Los Calientes Verde turns up the heat dial with a smoky blend of Serrano and Habanero chiles.
• Hot Habanero Pepperoni and Sausage fired up with Hot Ones Los Calientes Rojo delivers a spicy, meaty medley of pepperoni and sausage, sizzling with the flavor of smoked red jalapeños and habanero chiles.
• Fiery Hot Pepperoni featuring Hot Ones The Last Dab: Apollo. Spotlighting the Apollo pepper, it is presented as the hottest Hot Pockets sandwich ever.
“First We Feast and Hot Ones are excited to team up with Hot Pockets to bring our fans a spicy new way to experience the show’s famous hot sauces from Heatonist,” said Hot Ones creator and First We Feast General Manager Chris Schonberger. “With the launch of brand new Hot Pockets, fans can taste the heat for themselves at home, and catch the hand-held snack on a special episode of Hot Ones this fall.”
Priced at for $3.29 per package, beginning in September three of four of the products will be found in freezer aisles at supermarkets and grocery stores across the USA. The Last Dab: Apollo will be exclusively available via Gopuff for $5.49.
