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ISH Launches Salmonish Burgers, a New Plant-Based Seafood Alternative

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Salmonish Burgers have been launched by the ISH Company, a startup plant-based seafood alternative producer headquartered in Rockland, Delaware. Following its flagship products Shrimpish and Shrimpish Crumbles, this is the third item in its portfolio, and will be available in the United States through a distribution deal with Dot Foods.

Similar to Shrimpish, Salmonish Burgers are made with 100% plant-based, vegan ingredients. Each serving provides 14 grams of protein and 300 milligrams of omega-3 fatty acids. The recipe also includes kelp, an ocean regenerating ingredient that is high in minerals.

The prevalence of the pink flesh fish and value added salmon burgers on menus inspired the making of Salmonish Burgers as a convenient, easy-to-prepare product for consumers at home and foodservice operators alike. The ISH team focuses on flavor, texture and sustainability to create products that accurately taste, feel and look like real salmon.

“After the successful debut of Shrimpish early last year, we are thrilled to continue creating innovative products during the rise of plant-based meat substitutes,” said Christie Fleming, president and chief operating officer at ISH. “The plant-based seafood market is primed for exponential growth and given the popularity of salmon, we have a great opportunity to help consumers make both delicious and more mindful food choices, further amplified with our ability to distribute through Dot Foods now as well.”

Traditional salmon is the second most consumed seafood after shrimp in the USA. The growing demand for salmon worldwide is causing supply chain and farming constraints, “plateauing wild fish stocks, and increased climate change impacts,” according to Fleming. She added that the Shrimpish “is able to provide a clean alternative without harming the delicate marine ecosystem. The carbon footprint from its production and consumption is 5.6 times lower than traditional salmon and 44.9 times lower than beef.”

This launch announcement comes on the heels of the company’s $5 million seed funding round in January, led by ACCELR8 with participation from Stray Dog Capital and multiple angel investors. ISH has raised nearly $10 million to date. The funds were primarily used to help the startup enterprise continue to create more innovative products, allowing for the swift launch of Salmonish Burgers.

ISH’s whole system approach fills a large gap in the plant-based food market by using healthy, natural, and sustainable ingredients to create products that mimic the texture and flavor of real seafood products. The company has a robust product portfolio in development with more than 25 products, including crab, lobster and cod alternatives. Current items are available to consumers, as well as in various restaurants colleges, and universities across the country.