Guinness and Brooklyn, New York-headquartered Van Leeuwen have teamed up to churn out a summertime ice cream treat and prove that the world’s most popular stout was made for sunny days too. The launch of the “Lovely Day for a Guinness” ice cream combines Van Leeuwen’s ultra creamy ice cream with the unforgettable flavor of Guinness mixed with rich chocolate chunks.
Inspired by the classic “Lovely Day for a Guinness” ads of the 1950s, the aptly named limited edition ice cream pays homage to that same legacy while offering a new way to enjoy the brand during the warmer months. The flavor is packaged in a custom carton, drawing design cues from this summer’s limited-edition Guinness Draught Stout 4-pack that reimagines the historic Guinness toucan art with a modern American twist.
“We’re always looking for ways to bring the flavor of Guinness to life in new formats, offering a modern twist to a timeless classic,” said Guiness Director Karissa Downer. “This collaboration with Van Leeuwen captures the simple summer joys that sit at the heart of our “A Lovely Day” campaign – like sharing a scoop of ice cream, a pint of Guinness, and time with the people who make those moments matter.”
The ice cream is now available in 14 oz pints at Van Leeuwen Scoop Shops in the United States for $11.15, or online with shipping nationwide for $12 while supplies last.
Van Leeuwen is known nationally for creative seasonal flavors with a focus on good ingredients, and for out-of-the-box limited-edition collaboration flavors such as Hidden Valley Ranch, Kraft Macaroni & Cheese, BIGFACE Coffee Affogato in partnership with NBA All-Star Jimmy Butler, and Espresso ice cream in partnership with singer/songwriter Sabrina Carpenter.
“We’re all about making good ice cream that makes you feel good,” said CEO and Co-Founder Ben Van Leeuwen. “And what better way to do that than with Guinness? Their bold, smooth flavor is a perfect match for our rich French-style ice cream, and this collaboration felt like the kind of lovely-day indulgence that summer calls for. It’s unexpected in the best way – and we think people are going to be surprised by how naturally Guinness and ice cream go together.”
