The Jollibee international fast food chain has taken its Filipino-style fried chicken expertise to yet a hotter level with introduction of Spicy Chickenjoy at restaurants in the United States. Each battered and breaded piece is marinated and flavored to deliver an initial punch formulated to appeal to heat-seeking poultry consumers.
“Our world-famous Chickenjoy has been a favorite for many, and we are delighted to add Spicy Chickenjoy to the lineup for customers that crave a flavorful heat with the crispy juicy chicken they love,” said Maribeth Dela Cruz, business group head of West Covina, California-headquartered Honeybee Foods Corporation DBA Jollibee.
Joy Cruz, head of Jollibee North America’s R&D department, added: ”We have perfected our Spicy Chickenjoy recipe to include a delicious blend of chilis and seasonings in the marinade and coating that deliver maximum flavor in each bite. The spiciness hits immediately from the breading, and transitions into a lingering heat that leaves one craving for another next bite. This product is is a fiery game changer that couples the perfect balance of flavor and heat from coating to core.”
Spicy Chickenjoy is available now at all Jollibee locations across the USA starting at $5.49 for two-piece meals, and higher price points for three-piece meals, six-piece buckets, 10-piece buckets and family meals.
About Jollibee
Jollibee Foods Corporation is one of the fastest-growing Asian QSR enterprises in the world, operating in 33 countries, with over 5,800 stores spanning the globe from the Philippines, and North America to China, Japan, Korea, Malaysia, Vietnam, Brunei, Singapore, India, the United Kingdom, Italy, Egypt, Saudi Arabia, the UAE, Qatar, Oman, Kuwait, Bahrain, Indonesia, Costa Rica and Panama.
