Following a successful debut in the United Kingdom earlier this year, Kitchen Joy, the frozen Thai ready meals brand produced in Thailand by CP Foods, is now available in Morrisons stores across Britain.
Made with herbs, spices and other traditional ingredients, each Kitchen Joy dish serves up restaurant-quality flavor after just eight minutes of heating. The range offers a convenient, high-quality option for consumers seeking Thai fakeaway food at home that’s ready to prepare straight from the freezer.
The move into Morrisons represents a key step in Kitchen Joy’s retail growth strategy, by responding to increasing consumer demand for premium frozen options that deliver both authenticity and affordability.
As the cost-of-living crisis in Britain continues to influence spending habits, shoppers are increasingly turning to retail store-bought “fakeaways” as an accessible treat. In a first for the frozen category, Kitchen Joy’s line is presented in innovative heat-and-eat style cubes, designed to mimic traditional takeaway packaging and elevate the at-home dining experience.
Details about the range follow:
Thai Fried Krapow Chicken
Marinated in garlic, oyster sauce and holy basil (a Southeast Asian herb with spicy, peppery notes and a hint of sweetness) and then tossed in a golden, crispy coating, it can be served as a side, snack or main dish.
Red Curry Spring Rolls
Inspired by the bold, aromatic flavors of Thai red curry, these golden spring rolls are filled with a vibrant blend of red chili, galangal, garlic and lemongrass, combined with crunchy vegetables and fragrant herbs. The warm, flavor-packed bite may be plated as a starter, side dish or snack.
Spicy Sesame Chicken with Noodles
Inspired by the street food of Seoul and Bangkok, this Thai–Korean fusion combines wheat noodles with chicken in a richly spiced sesame, chili and ginger sauce. Packed with vegetables including carrot and broccoli and made to slurp, this umami-rich product has a mild kick of spice to warm up lunch or dinner.
Chicken Panang Curry with Jasmine Rice
Rich and “coconutty,” with a signature zing of aromatic makrut lime, shallots and galangal, this offering is a slightly sweeter, more indulgent take on the classic Thai red curry. Served with sticky jasmine rice, its blend of coconut and lime makes for a well balanced and deeply satisfying dish.
Thai Red Chicken Curry with Jasmine Rice
With its distinctive colorful hue from red chilies, this classic coconut curry balances aromatic galangal, garlic and Thai basil. Finished with tender chicken and crisp baby corn, it is served on a bed of sticky Thai jasmine rice that makes for an authentic meal in minutes.
Vegetable Pad Thai with Flat Rice Noodles and Tofu
Soft flat rice noodles, crisp vegetables and diced tofu are tossed in a zingy tamarind sauce. With sweet coconut sugar and fragrant shallots, it’s a nice balance of sweet, tangy and savory that is suitable for vegetarians.
Sweet & Sour Chicken with Jasmine Rice
Here’s a Thai take on a Chinese classic featuring tender chicken cooked in a gently sweet, non-spiced sauce with bamboo shoots, juicy pineapple and baby corn. Served with fragrant sticky jasmine rice, it’s a comforting fusion of cultures that serves up something familiar with a twist.
Kitchen Joy is redefining the ready meal category with authentic Thai dishes made in Thailand that are designed for the British consumer. Each recipe reflects a unique blend of culinary heritage and contemporary foodie culture, capturing the essence of Thailand’s popular street food and restaurant flavors.
