Retail

Klondike and Breyers Team Up to Offer Reese’s Frozen Treats Deal

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Every year, when Halloween candy hits the shelves of supermarkets and grocery stores in the USA, parents are known to swipe treats from the candy stash – whether it’s from a stockpile of sweets leading up to the big night on October 31, or from their kids’ accumulated trick-or-treat loot. 

So all the more reason for Klondike and Breyers to offer moms and dads frozen treats loaded with Reese’s Peanut Butter Cup pieces that will satisfy their candy sweet tooth and make it easier to avoid dipping into the Halloween candy inventory. All they need to do is purchase Klondike and Breyers Reese’s frozen treats and “confess” to their past sweets swiping to claim a limited time buy-one-get-one FREE (BOGO) offer!

Throughout the month of October, when the urge to sneak into the Halloween candy stash kicks in, parents are invited text “Confess” to 64827 to claim their buy-one get-one free (BOGO) offer good for Klondike Reese’s Bars and Breyers Reese’s 48 oz. frozen treats.

“We know that Reese’s Peanut Butter Cups are a Halloween hot commodity for the entire family,” said Russel Lilly, vice president, of Englewood Cliffs, New Jersey-based Unilever Ice Cream USA. “That’s why we’re stocking freezers with an adult stash of our loaded Reese’s products from Klondike and Breyers and offering this buy-one get-one coupon for Klondike and Breyers Reese’s frozen treats all month long.”

Leading up to Halloween night, Klondike Reese’s and Breyers Reese’s ambassadors will take to Instagram to confess their confidential past Halloween candy swiping stories in solidarity with all those at home. Followers will have the chance to confess themselves and easily claim via the influencers Instagram posts that will link directly to the Klondike & Breyers Reese’s frozen treats BOGO offer.

While parents are stocking up on candy for trick-or-treaters, they can make a pit stop at the freezer aisle for their Klondike and Breyers products. Klondike Reese’s Bars are available in a 6-pack for a suggested retail price of $3.29 at major food retail stores throughout the United States, and Breyers Reese’s Peanut Butter 48 oz., Breyers Reese’s Chocolate 48 oz., and Breyers Reeses and Reese’s Pieces 2-in-1 48 oz. tubs are available for a suggested retail price of $3.99.

About Klondike

The original Klondike bar was handmade in the early 1900s by dipping square slices of ice cream into pans of rich milk chocolate. Until the 1970s, it was sold only in Pennsylvania and Ohio. In 1978, distribution expanded into Florida, followed by New York and New England states. Availability is nationwide today, as a variety of frozen novelty products featuring the distinctive silver wrapper, square shape and famous chocolaty coating are on offer from coast to coast.

Klondike bars remain top selling novelties in the ice cream category. There are currently 10 stickless varieties: The Original, Heath, Krunch, Reese’s, Dark Chocolate, Mint Chocolate Chip, Oreo, Double Chocolate, Brownie Fudge Swirl and Neapolitan. Three Minis varieties, the same classic bars now half the size, are also available: The Original, Reese’s, and Mint Chocolate.

Additionally, the brand offers two no-sugar-added stickless bar varieties in Vanilla and Krunch flavors. Klondike ice cream sandwich varieties include Mrs. Fields, Oreo and Classic Vanilla, as well as The Original Choco Taco. Klondike also combines favorite desserts with the Donuts varieties, including Frosted Strawberry, Boston Cream and Triple Chocolate.

About Breyers

Producer of America’s No. 1 Vanilla offering and ranked as the second largest ice cream maker in the United States, Breyers has been in business since 1866.  All branded products, including Breyers Cookies & Candies, Breyers Gelato Indulgences, and Breyers delights – are made with 100% Grade A milk and cream that comes from cows not treated with artificial growth hormones.

The company offers more than 60 flavors and varieties, including Natural Vanilla, Mint Chocolate Chip and Natural Strawberry. Retail products are typically priced between $3.99 and $5.99.