Magnum, the United Kingdom’s best selling ice cream brand, is kicking off the new year with the introduction of a new Signature range featuring pistachio and peach flavors inspired by patisserie trends and refined with innovative couture details for a premium and visually disruptive launch. The sweet treats feature an ingredient-led shell, indulgent gelato core and Magnum’s iconic cracking chocolate.
Magnum La Pistache boasts a pistachio-enriched shell with caramelized, salted pistachio pieces, finished with the iconic Magnum chocolate dip for an indulgent bite. At its heart lies a smooth pistachio gelato core augmented with pistachio paste, complemented by velvety pistachio ice cream.
This launch taps into the huge popularity of pistachio flavors in Britain, fueled by social media trends. Sales of pistachio ice cream increased by 74% in 2025, making it one of the most in-demand products in the category. La Pistache brings an opportunity for further growth by presenting the flavor in an indulgent and premium ice cream stick.
La Pêche offers a peach-led shell with peach-flavored sugar pieces, topped with Magnum chocolate. Inside, a peach gelato core enhances texture and sensorial delight, paired with smooth ice cream that balances the shell and the intensity of the core. Peach is currently underrepresented in the ice cream sticks category, with La Pêche well placed to fill that gap with a refreshing yet indulgent treat.
The latest products build on Magnum’s strong track record of innovation that resonates with consumers, having launched the number one and number two best-selling new products in the ice cream category in 2025 with Double Cherry and Double Hazelnut. It marks the brand’s first rollout as part of The Magnum Ice Cream Company (TMICC) since the demerger from Unilever last July and becoming a publicly traded company in December.
“The Magnum Signature range is all about unapologetic pleasure, and that’s exactly what these two new flavors deliver,” said Shannon Lennon-Smith, TMICC’S marketing managee. “Innovation is key to driving growth in ice cream, and Magnum has a strong track record when it comes to pushing boundaries with unique flavors and formats.”
The La Pistache and La Pêche products are now available in 3x90ml multipacks priced at an MRSP of £4.25 and 90ml single stick formats offered at £2.50 across all major grocers and wholesalers in the UK. The launch will be supported by a multi-million pound campaign leveraging TV, OOH, audio and more to drive trial of the NPD set to roll out this summer.
