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LaDainian Tomlinson to Kick Off Arby’s Steak Sandwich Line in NYC

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National Football League Hall of Famer LaDainian Tomlinson will be the star performer at Arby’s 611 Eighth Avenue location in Midtown Manhattan on November 7, as the fast casual restaurant transforms into LaDainian Tomlinson’s Arby’s Steakhouse – complete with white tablecloths, linen napkins and candlelight – for one day and night only. The former New York Jets and San Diego Chargers running back will be on the scene from 11 AM to 2 PM for a ribbon cutting and autograph signing event as the chain rolls out its new Steak & Bacon Melt and Garlic Steak Sandwiches.

In advance of the opening LaDainian commented: “In the steak world, there’s this tradition of legendary football players opening premium steakhouses. LaDainian Tomlinson’s Arby’s Steakhouse continues this tradition, but in this case, I’m the football player and the steakhouse is an Arby’s.”

The Garlic Steak features thick-sliced tender filet steak, pepper bacon, green leaf lettuce and tomato on a toasted ciabatta roll and finished with roasted garlic butter, while the Steak & Bacon Melt boasts filet steak topped with melted cheddar, pepper bacon, crispy onions and steakhouse ranch sauce. Both offers will be available for a limited time.

Sandy Springs, Georgia-headquartered Arby’s, a unit of Inspire Brands, is ranked as the second-largest sandwich restaurant chain in the world with more than 3,400 outlets in North America, Turkey, Qatar, Kuwait, Egypt and South Korea.

The company was founded in 1964 in Boardman, Ohio by two brothers, Forrest and Leroy Raffel, who believed the time had come for a fast food franchise in the USA centered on products other than hamburgers and chicken. Their classic Roast Beef ’n Cheddar sandwich provided to be hit with consumers from the get-go.

Over the past 55 years the menu has expanded to offer a wide variety of selections running the gamut from Roast Turkey & Swiss, Roast Ham & Swiss and King’s Hawaiian Ham Slider to Roast Chicken Caesar, Roast Turkey Ranch & Bacon Wrap, Italian Beef ’n Provolone, French Dip ’n Swiss, Philly Beef Supreme, Pot Roast, Greek Gyro, Reuben, Steak and Chicken Fajita sandwiches, and more. Among popular side dishes served are curly fries, potato cakes, mozzarella sticks, jalapeño bites and onion rings.