Lamb Weston branded french fries are now available in the Mercosur trade bloc countries of South America through a joint venture with Sociedad Comercial del Plata in Argentina, which is doing business as Lamb Weston Alimentos Modernos SA (AMSA). The announcement was made by Eagle, Idaho, USA-headquartered Lamb Weston on March 10.
The partnership in Mercosur allows Lamb Weston to offer local products and export specialties from other parts of the world to the nearly 900,000 MT Latin American market. Alimentos Modernos has been producing high quality french fries for over 30 years in Argentina and has a deep understanding of the potato category and customer needs in the Mercosur region.
The company operates a manufacturing facility in Munro, Buenos Aires, Argentina, with an annual capacity of approximately 70,000 MT of finished goods. Lamb Weston has a vast international presence serving several global quick service restaurants and is one of the largest frozen french fry producers in the world. Independently and through joint ventures Lamb Weston operates 27 manufacturing facilities around the globe.
Locally, four Lamb Weston branded traditional straight cut products (as seen above) began rollout from the AMSA facility on February 8, 2021. Specialty cuts like wedges and CrissCut potatoes will be imported from Europe to fit customers’ needs and appetites. Lamb Weston will focus in the foodservice space, Morixe brand in the retail sector, while the Rapipap brand will be sold in both channels.
“We are proud to be at your service in Mercosur producing world-class fries for this exciting marketplace. Our team has worked very hard, in anticipation of our customers and distributor needs,” said Sharon Miller, senior vice president and general manager for Lamb Weston’s global business unit.
