Lamb Weston has introduced Snap Fries in the United Kingdom. The crispy potato product is being positioned to capitalize on the rapid growth of snacking occasions and evolving consumer habits across the British foodservice and travel sectors. Its innovative, ready-to-cook format meets rising demand for fries in non-traditional channels.
Developed in response to emerging consumption trends, Snap Fries enable operators to serve high quality crispy fries in a wider range of locations and dayparts.
Fries Anywhere, Anytime
Consumer research by Monopack highlights significant demand for fries beyond traditional quick service restaurants. In the UK:
• 55% of consumers say they would buy fries at petrol station forecourts
• 58% are interested in purchasing fries from retail hot counters
• 65% of airline passengers would buy fries onboard, rising to 83% if offered in convenient packaging, and at a reasonable price
These findings reflect a broader shift toward flexible, on-the-go snacking, where convenience, portability and speed are critical.
“Snacking occasions are expanding, and operators are looking for simple, scalable solutions to meet demand in new environments. Snap Fries are designed to deliver exactly that – great tasting, crispy fries with minimal operational complexity,” said Gunes Muftuoglu, Lamb Weston’s UK country manager – chains.
Snap Fries are frozen, pre-portioned and oven-ready, offering a no-mess, labor-saving solution for operators with limited kitchen space or capabilities. The product cooks in just 90 seconds in a Fritessa Commercial Air Fryer and is also suitable for other oven formats. Its convenient, single-serve packaging is ideal for grab-and-go settings. Each case contains 36 portions weighing 120 grams (with a 100-gram option available for airlines), using a 9×9 skin-on cut for a premium, consistent appearance and taste.
Originally developed for the airline industry, Snap Fries are already available on KLM flights, demonstrating their suitability for high-demand, space-constrained environments. The format is also ideal for petrol station forecourts, wet-led pubs, cinemas, travel hubs and leisure venues.
“With Snap Fries, we’re giving operators the tools to serve one of the nation’s favorite foods in more places than ever before. It’s about making fries more accessible, more convenient, and ultimately more profitable,” said Muftuoglu.
