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Lionel Richie Teams with Tyra Banks to Launch Ice Cream Treat

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SMiZE Cream, the gourmet ice cream brand that launched in the USA this summer, has expanded its offerings to include All Night Love, a sweet new flavor created in collaboration with music legend Lionel Richie.

“I have been a lifelong Lionel Richie fan,” said supermodel, businesswoman and SMiZE Cream founder Tyra Banks. “His stratospherically popular music transcends everything, and his music and presence light up any room. Now, Lionel’s delectable ice cream flavor will light up your palate!”

All Night Love is made with flavors Richie grew up loving. The creamy recipe starts with vanilla ice cream, then a midnight cookie crumble swirls throughout it followed by a salted caramel ribbon, and the most special part of it all – milk chocolate-covered fudge hearts. 

Like all SMiZE Cream flavors, this new product also includes a yummy surprise hidden inside made of rich caramel-scotch cookie dough, the brand’s caramel version of butterscotch. And in a unique twist, the container for All Night Love features a QR code that links to videos featuring Tyra and Lionel or a new illustrated character created in Richie’s likeness that comes alive with the technics of Augmented Reality created through the use of digital visual elements, sound, or other sensory stimuli.

The decadent ice cream flavor was created and carefully honed by Richie, Banks and ice cream scientist Dr. Maya Warren (seen in photo above at left, next to Tyra Banks and Lionel Richie) with the trio meeting up multiple times to taste and refine the recipe, often at Banks’ home.

“In developing All Night Love, it would disappear so fast from our test and home kitchens because we would all grub on it until there was none left,” Banks said. “This was much to the chagrin of Dr. Maya Warren, who kept telling us to just taste it and give notes – not to eat all of it!”

Banks has been a devoted fan of Lionel Richie’s music throughout his multiple award-winning career, having gone to numerous concerts of the global music phenom and even starring in one of his music videos. She was especially excited to add chocolate-covered fudge hearts to the All Night Love recipe, paying homage to love songs by Richie, whose talents have reached a whole new generation through his recent work as a judge on American Idol.

All Night Love is now available for pre-order online, and nationwide shipping and purchase of the product at SMiZE Cream’s Los Angeles shop will begin on September 8.