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McCain Smiles on Back-to-School Campaign with Catherine McCord

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With back-to-school season in full swing, families everywhere are juggling busy schedules, early mornings, and after-school chaos. To help take one thing off their plate, McCain Foods has partnered with Catherine McCord — founder of Weelicious, author of four cookbooks, mom of three and Food Network judge — to spotlight the company’s Smiles product and share fun, flexible meal inspiration that makes dinnertime less stressful.

“Back-to-school can be one of the most overwhelming times of the year for parents,” said McCord. “That’s why I love McCain’s Crispy Mashed Potato Smiles. They’re quick, easy and bring a little fun to dinner — even on the busiest nights.”

McCain Smiles are made with real potatoes, lightly seasoned with sea salt, and get perfectly crispy in the air fryer in under 10 minutes. Whether served as a simple side or used as the base for creative family meals, the playful shape of savory Smiles lends
is designed to turn everyday dinners that children and adults can enjoy together.

“Smiles aren’t just a side dish — they’re a way to make mealtime more meaningful,” pointed out McCord. “My family does a ‘Smile of the Day’ at dinner where we each share something that made us smile. It’s a sweet way to connect after a hectic day.”

Chef McCord encourages parents to stock their freezers with go-to staples like McCain Smiles, which pair effortlessly with weeknight favorites like chicken or fish. For a twist, she suggests building your own dinner creations—like topping chili with Smiles or adding Smiles to a one-pan chicken skillet.

The product is readily available in the freezer aisles of supermarkets and other grocery stores. More information as well as recipes can be found at Mccainfoodsusa.com/Smiles.

Reported by Qunfang Zhuang