The McDonald’s fast food chain introduced McCrispy Strips and Creamy Chili Dip at its restaurants in the United States on May 5. This marks the first time since 2021 that it has debuted a permanent menu item in the American market.
“We’re raising the chicken game to a new level with these irresistibly craveable chicken strips made with juicy, 100% white meat, coated with crispy golden-brown breading and bursting with a bold, new black pepper flavor. McCrispy Strips also come with a perfect pairing – Creamy Chili Dip, a savory, sweet and tangy sauce that unlocks the full Strips experience,” said Alyssa Buetikofer, chief marketing and customer experience officer of Chicago, Illinois-headquartered McDonald’s USA.
She added: ”I’ve been excited for fans to get to experience our additional chicken offerings. The demand for chicken strips has been remarkable to see across the industry, so we knew we had to deliver something so craveable that it was worth the wait. We took our time, listened to our customers and created a product we knew they would crave. And the best part is we’re just getting started.”
The product is available in three- or four-piece counts, served with one or two Creamy Chili Dip sauce cups, respectively. Customers can also zest up the Strips with other McDonald’s signature sauces, among them Tangy Barbecue, Spicy Buffalo and Creamy Ranch.
“When we introduce a new menu item like McCrispy Strips, we know we have a big promise to fulfill to meet our customer’s expectations,” said Cesar Piña, senior Vice President and chief supply chain officer at McDonald’s. “From the farms we source from to how food is prepared in our restaurants, bringing out new products requires collaboration across suppliers, franchisees and company staff.”
