Poultry & Meat

Meadow Vale Fires Up Shredded Chicken with Salt & Chilli Flavor to Savor

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Following on from Shredded Chicken winning Gold in the British Frozen Food awards competition, Wrexham, UK-based Meadow Vale has introduced another flavor to its Homestyle chicken category to satisfy consumer demand for a spicy variant.

The new Salt & Chilli Shredded Chicken uses the signature Homestyle crunchy coating with a mix of ingredients including chilli and paprika to provide a spicy kick. They come in convenient 1kg bags and are fully cooked, hand cut, whole muscle chicken breast fillets that are ready to serve after a few minutes of deep frying from frozen. Longer duration oven baking is also a preparation option.

“The coating was developed for the takeaway and delivery sectors, making it perfect for businesses adapting to offer this service for the first time,” said Nigel O’Donnell, managing director of the Meadow Vale Foods Group. “Our product development team has added six new products to the range despite the challenging year, which shows our commitment to continue to innovate and bring great tasting, quality products to the industry.”

Meadow Vale specifically developed the Homestyle range with its crunchy textured coating to appeal especially to the Delivery, Street Food and QSR markets. The authentic whole muscle chicken product has proved equally popular with caterers from multiple sectors.