Brownie Blast and Cake Pop are the latest flavors in the premium beaded ice cream novelties line marketed by Trevose, Pennsylvania-based Mini Melts Ice Cream. Both will be available exclusively in prepackaged cups at Wawa convenience stores in the eastern United States starting this June.
The Cake Pop flavor combines bite-size vanilla cake dipped in frosting with colorful sprinkles and birthday cake-flavored ice cream, while the Brownie Blast features chunks of brownie and premium chocolate pieces mixed into rich chocolate ice cream.
“We are thrilled to add these two amazing flavors to our Mini Melts lineup,” said Dan Kilcoyne, president and chief executive officer. “Our team is always looking for ways to innovate and delight our customers, and these offerings are the perfect combination of classic treats and delicious ice cream.”
Among other flavors in the Mini Melts range are Cookies & Cream, Banana Split, Birthday Cake, Cotton Candy, Cookie Dough, Mint Chocolate, Shark Bait, Vanilla, Chocolate and Strawberry.
Made with 14% butterfat, Mini Melts ice cream is produced at a factory in Norwich, Connecticut. In addition to convenience stores, the novelties are sold at family entertainment centers, zoos, aquariums, stadiums, theme parks and other venues. The company also distributes its products through automated kiosks, grab-and-go freezers, custom serving carts, and huts equipped with -40°F cryogenic freezers.