Unilever’s Ice Cream brands in the USA – among them Talenti, Breyers, Popsicle, Good Humor, Magnum and Klondike – are kicking off the new year by bringing a variety of sweet innovations to retail store shelves. From bakery-inspired gelato layers to s’mores sundaes to playful spins on nostalgic classics, “every bite is a celebration of joy and indulgence,” according to a press release from the Englewood Cliffs, New Jersey-based company.
“Our 2025 ice cream collection reflects a tradition of delivering high-quality frozen treats that cater to a wide range of preferences and occasions. We’re starting off the year strong with a variety of new products that speak to the creativity, quality and enduring love for our frozen treats,” said Bentley King, Unilever’s head of ice cream operations in the United States.
Details about the new product rollouts follow:
Talenti Gelato Layers expands its extraordinary lineup of deconstructed, decadent desserts with three bakery-inspired varieties. The signature clear jar features five indulgent layers crafted with premium ingredients and presented in Talenti signature transparent packaging.
• The Chocolate Chip Cookie Batter includes five layers of cookie ingredients including a chocolate chip cookie gelato, crumbly shortbread cookie, gooey cookie batter, vanilla gelato and a chocolate cookie base.
• The Italian Tiramisu flavor comes with mascarpone gelato, sweet vanilla cookies, espresso chocolate fudge, cold brew coffee sorbetto and another base layer of vanilla cookies.
• The Snickerdoodle Cookie is a cinnamon-spiced symphony with two layers of cinnamon churros topped with Snickerdoodle cookie gelato, edible Snickerdoodle cookie batter and vanilla gelato.
Breyers is bringing an abundance of products to one of the most iconic flavors in the American household (and backyard) via a S’mores Campfire Collection lineup.
• Campfire Collection S’mores 48 oz. Tub and Pints: It starts with a base of toasted marshmallow and crunchy graham cracker, then adds chocolate swirls made with real Hershey’s milk chocolate.
• Campfire Collection S’mores Bar (in stores and out-of-home): The S’mores Bar has a core of toasted marshmallow base surrounded by a chocolate layer made with Hershey’s milk chocolate. The bar is then coated in graham cracker crunch.
• Campfire Collection Sandwich: Introducing our S’mores Sandwich. The filling is toasted marshmallow base infused with chocolate swirls made with Hershey’s milk chocolate, all between two graham cracker wafers to provide the classic s’mores experience in a frozen format.
Alongside the S’mores Campfire Collection lineup, Breyers is also unveiling four additional products in 2025, including:
• Non-Dairy Chocolate: Breyers Non-Dairy Chocolate delivers a classic flavor and signature creamy texture with an oat-milk base. It’s a creamy frozen treat.
• Carb Smart Strawberry Bars: The portion controlled Carb Smart Strawberry Bars are a lower carb frozen bar made for fruit lovers.
• Carb Smart Rocky Road: This offering delivers Breyers’ signature creamy texture in an indulgent, winning flavor made for chocolate lovers. It’s a decadent, yet lower carb chocolate and marshmallow base swirled with chocolatey almond pieces.
• Breyers x Good Humor Strawberry Shortcake Tub: Here’s a combination of two of America’s favorite treats, as Breyers and Good Humor Strawberry Shortcake bars come together in Breyers x Good Humor new Strawberry Shortcake tub, featuring vibrant strawberry swirled with creamy vanilla and signature Good Humor cake crumbles.
Popsicle unveils a playful lineup that reimagines beloved characters and bold flavors, including:
• Buzz Lightyear Rocket Pop. Explore the new Buzz Lightyear Rocket from Popsicle with layers of flavors. This nostalgic character ice pop has a blend of mixed berry, lime, and lemon flavors.
• Grogu Frozen Bars: With the new Star War Grogu-inspired Frozen Confection Bars from Popsicle made with real milk, these treats feature mint and milk chocolate flavors and are colored from natural sources.
• Olaf: The new Disney’s Frozen Olaf Frozen Confection Bars are made with real milk and feature chocolate, vanilla and caramel flavors and colors from natural sources.
• Spider-Man: The iconic Spider-Man from Popsicle is now available in strawberry, blue raspberry and lime pops shaped like the Marvel Super Hero.
• Jolly Rancher Sours Ice Pops.
Magnum introduces a decadent ice cream bar to its portfolio. Made with 39% cacao, the Magnum Chocolate Ice Cream Bar is crafted with creamy vanilla bean ice cream dipped in a cracking milk chocolate shell.
Good Humor revived a ‘90s classic with the updated Candy Center Bar this past October, available exclusively at Walmart. Now, the Candy Center Bar is rolling out to grocery stores nationwide. The product has a rich chocolatey core with a hint of hazelnut, surrounded by a creamy vanilla frozen dessert and a crispy chocolatey outer shell, creating the ultimate multi-textured eating experience.
Good Humor Chemisse Coconut and Pineapple: This bar offers a blend of creamy coconut frozen dessert coated in a layer of refreshing pineapple water ice.
Good Humor Coconut and Strawberry: This bar serves up a blend of creamy coconut frozen dessert coated in a layer of refreshing strawberry water ice.
Good Humor Holanda Solero Lime Pops boast a refreshing burst of flavor. Made with limes from sustainable farms, each pop is a source of Vitamin C and contains only 60 kcal per serving.
Klondike: Customers are invited to enjoy a duo of cones with the Good Humor Strawberry Shortcake and Vanilla Chillin’ pack.