The Harrisburg, Pennsylvania, USA-headquartered National Frozen & Refrigerated Foods Association (NFRA) has revamped the Golden Penguin Awards for its 2016 promotions. New categories that better reflect today’s marketing practices, a streamlined online entry system and a redesigned award provide a whole new opportunity for companies to be nationally recognized for excellence in merchandising and marketing frozen and refrigerated foods. These changes are designed to create a renewed level of prestige and recognition that this flagship awards program deserves.
“The name and purpose hasn’t changed, but everything else about this awards program has been updated for the way companies do business today,” said Skip Shaw, NFRA’s president and chief executive officer. “We feel these changes allow entrants more flexibility to showcase their outstanding promotion efforts.”
Eleven new categories include: In-Store Display, In-Store Event, Community Involvement, Social Media and Digital Marketing, Traditional Marketing, Private Brand Campaign and Integrated Marketing Campaign with sub-categories for – Retailer, Wholesaler, Manufacturer, Sales Agent and Local Association. Plus, the Top Marketer Awards will honor the best of the best. The highest scoring entry in each of the integrated marketing campaign sub-categories will be named the Top Marketer. This elite group of winners will only be announced at the NFRA Convention.
Retailers, wholesalers, manufacturers, sales agents and local associations of any size (retail and military) can enter any category applicable to their business. Entries will be judged on their own merit taking into consideration organization size and/or program budget. These changes will be in effect for all three of NFRA’s 2016 promotions for March Frozen Food Month, June Dairy Month and Ice Cream & Novelties.
About the NFRA
The National Frozen & Refrigerated Foods Association is a non-profit trade group representing all segments of the frozen and refrigerated foods industry in the USA. It is the sponsor of March National Frozen Food Month, June Dairy Month, June/July Ice Cream & Novelties promotion, and October Cool Food for Kids educational outreach program. NFRA holds the annual National Frozen & Refrigerated Foods Convention in October.