The Harrisburg, Pennsylvania, USA-headquartered National Frozen & Refrigerated Foods Association (NFRA) has announced the winners of the Golden Penguin Awards for its 2020 March Frozen Food Month promotion. While many supermarket operators and other retailers had to modify their promotion plans due to the Covid-19 pandemic, the trade association recognized the outstanding efforts of the industry during an uncertain time to ensure consumers were able to stock up on freezer aisle essentials.
In recognition of those efforts, NFRA has awarded 25 Gold Awards and 37 Silver Awards. See the complete list of winners.
The Golden Penguin Awards provide an opportunity for companies to be nationally recognized for excellence in merchandising and marketing frozen and refrigerated foods. The Gold winners will be recognized during the virtual NFRA Convention in October. In addition, the highest scoring entry in each of the Overall Marketing Campaign sub-categories will be revealed as Top Marketers. Silver awards are typically presented at the local level at appropriate frozen food association meetings.
NFRA’s Golden Penguin Awards program features ten categories that reflect today’s marketing practices, including: In-Store Display, In-Store Event, Community Involvement, Social Media Campaign, Private Brand Campaign and Overall Marketing Campaign with sub-categories for – Retailer, Wholesaler, Manufacturer, Sales Agent and Local Association. Plus, the Top Marketer Awards honor the best of the best – the highest scoring entry in each of the Overall Marketing Campaign sub-categories is named the Top Marketer.
Retailers, wholesalers, manufacturers, sales agents and associations of any size (retail and military) could enter any category applicable to their business. Entries were judged on their own merit taking into consideration organization size and/or program budget. Companies can participate in the Golden Penguin competition for NFRA’s other promotions for June Dairy Month and Ice Cream & Novelties.