Trade Associations, Shows & Conferences

NFRA Lauds Best Ice Cream and Dairy Merchandising and Marketing Efforts

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The Harrisburg, Pennsylvania-headquartered National Frozen & Refrigerated Foods Association (NFRA) has announced the winners of the Golden Penguin Awards for its 2020 Summer Favorites Ice Cream & Novelties and June Dairy Month promotions. While this was hardly a typical year due to the novel coronavirus (SARS-CoV-2) pandemic, the trade association’s promotional efforts helped raise awareness and increase sales for many categories and brands.

For Summer Favorites Ice Cream & Novelties, NFRA has awarded 11 Gold Awards and 7 Silver Awards (See the complete list of Ice Cream & Novelties winners). For June Dairy Month, NFRA has awarded 18 Gold Awards and 31 Silver Awards (See the complete list of June Dairy Month winners). In addition, four companies will be revealed as Top Marketers during NFRA’s Virtual Convention.

The Golden Penguin Awards provide an opportunity for companies to be nationally recognized for excellence in merchandising and marketing frozen and refrigerated food products. A special video recognizing the Gold winners will be posted to the NFRA Virtual Convention platform, and the Top Marketer awards will be announced via video on October 19, 2020. Silver awards are typically presented at the local level at appropriate frozen and refrigerated food association meetings.

NFRA’s Golden Penguin Awards program features ten categories including: In-Store Display, In-Store Event, Community Involvement, Social Media Campaign, Private Brand Campaign and Overall Marketing Campaign with sub-categories for – Retailer, Wholesaler, Manufacturer, Sales Agent and Local Association. Plus, the Top Marketer Awards honor the best of the best – the highest scoring entry in each of the Overall Marketing Campaign sub-categories will be named the Top Marketer.

Retailers, wholesalers, manufacturers, sales agents and associations of any size (retail and military) could enter any category applicable to their business. Entries were judged on their own merit taking into consideration organization size and/or program budget.