This holiday season, the Harrisburg, Pennsylvania, USA-headquartered National Frozen & Refrigerated Foods Association (NFRA) is providing consumers with tips and tricks using frozen and refrigerated dairy foods to easily and conveniently prepare delicious dishes.
In preparation for the stepped-up public relations push, NFRA conducted an consumer survey that showed most American adults say they purchase frozen foods for convenience, while others say taste (71%), affordability (68%) and wholesome ingredients (65%) matter most when preparing a meal. These factors are especially important to consumers during winter holidays, when party makers are looking for innovative ways to satisfy the appetites of their guests.
NFRA is hosting the following events where consumers can tune in to learn more about how to be a culinary master of meals served during Thanksgiving, Christmas, New Year’s Eve and Day, and other festive occasions.
- Former Food Network chef and culinary expert Aida Mollenkamp will discuss how the frozen and refrigerated aisles of supermarkets are destinations ideal for creative possibilities via a satellite media tour on November 22. She will discuss her favorite holiday recipes (among them Spiced Apple-Cranberry Biscuit Pie and Flatbread with Potatoes, Blue Cheese, Bacon and Scallions), as well as provide a list of “must-have” ingredients and talk about ways to find culinary inspiration for new recipes.
- NFRA will partner with the Mom it Forward community (#HolidayHelper) to share new party planning tips and easy recipes for hassle-free holidays with a series of blog posts leading up to the Girls Night Out (#gno) Twitter Party on December 10.
- The Dish Diary Tumblr and NFRA’s Easy Home Meals Facebook and Twitter pages will feature new refrigerated and frozen food recipes and tips throughout the months of November and December. Additionally, Easy Home Meals’ Pinterest page will feature a “Holiday Helper” board where users can share their favorite ideas.
These events are just part of the expansion of NFRA’s year-long consumer public relations campaigns for frozen and refrigerated foods. These programs are aimed at generating a greater share of voice in traditional and social media, and to create positive sentiment around the categories by evolving the conversation.