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Noosa Enters Frozen Dessert Market With Four Flavors of Yoghurt Gelato

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Noosa, the Bellvue, Colorado, USA-based whole milk yoghurt label under the Sovos Brands portfolio, is breaking into the frozen dessert category with the launch of Noosa Frozen Yoghurt Gelato. The smooth treat is now in grocery freezers nationwide in four flavor varieties: Strawberries & Cream, Chocolate Fudge, Sea Salt Caramel and Honey Vanilla Bean.

With an ingredient profile that stands out among premium ice cream brands, the range is made with whole milk yoghurt, fruit, wildflower honey and dark chocolate fudge, and contains probiotics with live and active cultures. Noosa’s Frozen Yoghurt Gelatois positioned as offering “a new choice in the frozen dessert aisle that fills the space between health-led products and true indulgence, making for the perfect permissible treat.”

“Our full-on philosophy is all about pushing boundaries and never cutting corners, and this philosophy is at the core of our innovation. This vibrancy and unwillingness to compromise is exactly what led us to create this bold new product that offers a delicious yet feel good dessert experience,” said Clint Mickel, general manager. “We thoughtfully entered the frozen aisle to fill the gap between indulgent ice cream offerings and more healthy frozen desserts that just don’t hit the spot.”

Descriptions of the four offerings follow.

• Strawberries & Cream: Smooth and creamy strawberry frozen yoghurt gelato with swirls and pieces of strawberries serving up a sweet ripe flavor.
• Chocolate Fudge: Decadent milk chocolate frozen yoghurt gelato full of dark chocolate chunks and swirls.

• Sea Salt Caramel: Smooth salted caramel frozen yoghurt gelato, full of caramel swirls, sea salt and caramel chips.

• Honey Vanilla Bean: Featuring real vanilla bean specks and a ribbon of wildflower honey throughout, this creamy frozen treat is a marriage of classic flavors and premium ingredients.