Nuii has launched a new ice cream treat following a year of prosperity that saw sales increase by 82.4% in the United Kingdom to become the fastest growing indulgent stick product in the sector. The Froneri-owned ice cream brand is now offering an additional flavor to appeal to existing clientele and attract the attention of new customers.
Caramel White Chocolate & Texan Pecan boasts creamy ice cream swirled with a dark, malty, caramel sauce, with more caramel mixed into the white chocolate coating to color the frozen confectionery blond and serve up a smoky caramel flavor. It features pieces of buttery pecan sprinkled generously on top for extra crunch and bite, and delivers a balanced blend of salty and sweet flavor sensations to one’s taste buds.
Already available at Asda stores in Britain, it will continue to roll out in supermarkets nationwide until March 1. The multipack product offering has an RRP of £3.89 for three individually-wrapped sticks.
Looking ahead, Brunhilde van Antwerp, Froneri’s head of marketing in the UK, commented: “We have an exciting summer planned, with a full campaign in the pipeline which will feature TV, PR and social media activity. Nuii is so much more than just a chocolate coated ice cream on a stick. It ranks above the market average for being modern, innovative and adventurous, and we are excited to launch this new flavor and take consumers on a new taste adventure.”
