In marking what is being promoted as its “boldest product launch in over two decades,” Dr. Oetker Canada has introduced Suprema not just as a premium frozen pizza, but as a work of art. As the centerpiece of a dynamic 360° promotion campaign, Suprema is debuting with a one-of-a-kind live opera, a classic Neapolitan medium, in downtown Toronto this month. Remaining show dates include July 11-13, 18 and 19.
The immersive 14-minute performance tells the story of a modern-day sculptor who creates a figure of a god. Through passion and craft, she brings her masterpiece to life. Presented as a metaphor for Suprema itself, the opera dramatizes the transformation of frozen food into a source of genuine delight and indulgence.
The Product Range
Suprema has debuted in four indulgent varieties, as detailed below:
• Margherita features creamy mozzarella and Grana Padano (DOP) cheese
• Cinque Formaggi boasts a bold blend of mozzarella, smoked white cheddar, blue cheese, ricotta, and provolone cheese
• Nduja & Miele Piccante is topped with pepperoni, spicy ’Nduja-style sausage, red pepper cubes, and a drizzle of hot honey
• Salame Romano features Spianata Romana salami with mozzarella cheese
It’s a story of contrasts: old vs. new, tradition vs. innovation, frozen vs. flame, and the magic that happens when those opposites unite. Just like Suprema, which fuses Neapolitan-inspired techniques with modern convenience to deliver a restaurant-quality pizza made for today’s most discerning palates.
“Just like we’re making premium artisanal-style frozen pizza more accessible, we’re helping democratize opera – without losing the magic,” said Zineb Benslimane, Dr. Oetker Canada’s senior brand manager.
The opera, held at TD Music Hall in Toronto, is a custom-written, curated performance created specifically for the launch of Suprema. It is free and open to the public, and will include sampling of all four Suprema flavors – offering an immersive experience that brings it all to life.
The 360° product launch campaign includes digital content, media partnerships, influencer collaborations, and immersive activations at high-traffic street festivals, – all designed to drive trial and conversation.
“From our fermentation process to our Opera launch campaign, Suprema is all about craftsmanship,” said Benslimane. “It’s the most significant product launch from Dr. Oetker since Ristorante more than 20 years ago, and we believe it’s going to change the way Canadians think about frozen pizza.”
With 57% of Canadians cutting back on dining out and frozen pizza prices rising 10.7% year-over-year, Suprema debuts at a pivotal moment in the frozen food category. Priced at just under the $10 mark, it is a nationally distributed premium product designed to deliver artisanal taste with consistency.
“Pizza has long been divided into two worlds, the fast and affordable at-home option, and the high-end experience you get at a restaurant,” said Benslimane. “With Suprema, we’re bridging that gap. This is frozen pizza elevated, a significant leap forward in frozen food innovation, and a true testament to the care and craft our consumers are asking for, made widely available at an accessible price point.”
The product line’s creation was inspired by a culinary discovery trip to Naples, the birthplace of pizza. Each pizza is prepared with a sourdough starter and undergoes a slow, 24-hour, three-stage fermentation. Every pie is topped with premium garnishes and pre-baked in a stone oven at high heat, yielding a crispy, airy crust and bold, restaurant-style flavor.
