Baked Goods & Desserts

Party On! First Funfetti Ice Cream Cake Product Hits Grocery Stores

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In collaboration with Hometown Food Company, Rich Products has debuted Funfetti Ice Cream Cake under its I Love Ice Cream Cakes banner. The sweet treat us now available at the bakery freezer case sections of ShopRite, Publix, Kroger and independent grocery stores across the United States, with further distribution to other retail sites coming soon.

“This is an exciting partnership for our beloved I Love Ice Cream Cakes portfolio,” said Jessica Stainsby, Rich’s senior product manager for ice cream cakes category business. “Our team is always looking for ways to deliver greater value to customers and consumers, while further strengthening our position as the leader in the retail ice cream cake market. This new product is just one example of our dedication to innovation.”

Made with birthday cake-flavored vanilla ice cream, classic Funfetti cake, whipped icing and colorful sprinkles, each round Funfetti Ice Cream Cake serves up to nine people and is priced at $19.99.

Buffalo, New York-headquartered Rich Products’ partnership with Chicago, Illinois-based Hometown Foods also includes in-store bakery distribution of Funfetti Celebration Cake, Cheesecake, Bettercreme and Cheesecake Single Slice, Whipped Icing and Funfetti 1/2 Sheet Cake Layers.

“Funfetti has been helping families transform any day into a celebration for 30 years,” said Dan Anglemyer, chief operating officer of Hometown Food. “As a company dedicated to inspiring possibilities, Rich’s offers a broad portfolio of creative solutions and strong industry leadership that’s a great match with the Funfetti brand. We’re looking forward to creating more special moments for families through this partnership.”