Baked Goods & Desserts

SuperPretzel Soft Pretzel French Onion Filled Knots is People’s Choice

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SuperPretzel Soft Pretzel French Onion Filled Knots has been named “Best Frozen Pretzel” of 2023 in the People Food Awards competition. The annual contest engages taste testers from the American weekly magazine that specializes in celebrity news and human-interest stories to sample and evaluate hundreds of products sold at supermarkets and grocery chains in the United States.

Available in the freezer aisles at Super Target stores and other retail outlets, the Filled Soft Pretzel Knots are a twist on the classic SuperPretzel assortment. Packed with gourmet fillings and topped with cheese, the hand-tied soft pretzel knots feature bold and distinct flavors including snack dip French Onion and a spicy Taco con Queso favorite. A pimento cheese variety will be launched later this year.

“We are thrilled that our brand new SuperPretzel Soft Pretzel French Onion Filled Knots product has been recognized as the ‘Best Frozen Pretzel’ of 2023 and a must-have grocery store find by People magazine,” said Joanne Mizner, vice president of retail marketing at Mount Laurel, New Jersey-headquartered J&J Snack Foods.

J&J Snack Foods has been in the frozen pretzel-making business for more than 50 years. Other products in its portfolio include Dippin’ Dots beaded ice cream, Luigi’s Real Italian Ice, Minute Maid frozen ices, frozen whole fruit bars, Dogsters ice cream style treats for canines, ¡Hola! Churros, Funnel Cake Factory funnel cakes and fries, and bakery brands including Mary B’s, Daddy Ray’s, Country Home Bakers and Hill & Valley.