Belmar, New Jersey-headquartered Playa Bowls, the USA’s leading acai and superfruit bowl shop, is introducing a new lineup of protein smoothies and bowls that blend the brand’s signature flavors with a protein boost. Now available at Playa Bowls outlets nationwide, the Protein Wave menu features three new smoothies and two bowls made with fruit, nut butters, coconut milk and kale. Each product delivers 31 to 42 grams of protein, with both plant-based and whey options available. Customers may also customize any smoothie or bowl with added protein to fit their personal preferences and fueling needs.
The lineup includes:
• Protein Power Acai Bowl: Blending Playa Acai with chocolate protein for a satisfying spin, and topped with blueberry flax granola, banana, and a generous drizzle of peanut butter for a rich, energizing bite.
• Protein Tropical Acai Bowl: A bright and breezy blend of Playa Acai and chocolate protein, topped with blueberry flax granola, pineapple, banana, coconut flakes, and honey for a sunny twist.
• Tidal Wave Smoothie: This ocean-inspired treat boasts Playa’s coconut base, banana, pineapple, vanilla protein, and blue spirulina, and is smoothed with coconut milk and finished with a swirl of Cocowhip.
• Wellness Wave Smoothie: This clean, green pick-me-up features kale, pineapple, banana and vanilla protein blended with coconut milk and topped with Cocowhip for a light finish.
• Rise & Shine Smoothie: A morning specialty blended with banana, blueberry, vanilla protein, peanut butter, coconut milk, and blueberry flax granola for a naturally energizing eye-opener to the day.
“When I started Playa Bowls, it was rooted in a simple belief that feeling good should be easy, enjoyable and accessible,” said Abby Taylor, co-founder and chief marketing officer of Playa Bowls. “Protein Wave builds on that foundation with smoothies and bowls that are thoughtfully crafted, full of color and flavor, and made to support the way people actually live. It’s protein that feels fresh, balanced, satisfying and tastes amazing.”
In addition to the new Protein Wave offerings, guests at Playa Bowls can pick from an extensive menu of bowls or customize their own, choosing from a variety of blends made with ingredients including acai, pitaya, coconut, kale, banana, oatmeal and mango. Tasty and nutritious toppings are also available as add-ons.
