Primal Kitchen, the Oxnard, California-based maker of organic, paleo-friendly condiments, dressings, oils and snacks, will soon enter the frozen food aisles of retail stores in the United States. Its rollout this spring will feature six bowl and skillet meals ranging from Chicken Pesto and Chicken Panang Curry to Steak Fajitas, Chicken Fried Riced Cauliflower, Beef & Mushroom Stew and No-Soy Chicken Teriyaki.
Each entrée features quality ingredients such as cage-free dark meat chicken, grass-fed, pasture-raised beef and a variety of vegetables. The Certified Gluten-Free and Whole30 Approved products are made without grains, soy, dairy and refined sugar, as well as devoid of artificial ingredients.
“I frequently hear that finding an easy, flavorful, real food meal solution is tough,” said Mark Sisson, the author, media personality, ex-endurance athlete who founded the company in 2014. “I’m confident that our frozen bowl and skillet meals will be a great solution for busy families and health-minded individuals alike. No sacrificing flavor and no offensive ingredients are allowed in our products – just simple, real meals that are uncompromisingly delicious.”
Co-founder Morgan Zanotti added: “From the beginning, Primal Kitchen has been disrupting traditionally ‘unhealthy categories’ with the introduction of mayonnaise made with avocado oil. Our frozen line is another game changer that truly brings a new standard of quality to the frozen aisle.”
Innovative packaging supplied by Sonoco feature upcycled sugar cane fiber bowls made without PFA’s (per- and poly-fluoroalkyl substances) that use an annually renewable resource of sugar cane byproduct, effectively ending the waste stream and creating a clean, sturdy, microwave-safe heating platform. Primal Kitchen is in the process of submitting the bowls to become certified compostable and recyclable.
The suggested retail price is $7.99 for bowls and $12.99 for skillet meals. Among retailers that will soon be offering the product line are Natural Grocers, HyVee, Publix, Whole Foods Market and Wegmans.
Acquired by Kraft Heinz in January of 2019, Primal Kitchen operates as an autonomous unit within the company, which ranks as one of the largest food and beverage marketing powerhouses in the world. Its other frozen brands include Ore-Ida, Weight Watchers Smart Ones, Delimex, Bagel Bites and TGI Fridays.