Rich Products announced a partnership with Bailey’s at the 2025 International Dairy Deli Bakery Association (IDDBA) exhibition on June 1 in New Orleans, Louisiana. Featuring a range of newly launched desserts made with the flavor of Baileys Irish Cream, the Buffalo, New York-headquartered company provided a first look at the innovative portfolio, while also featuring live product demonstrations, an interactive Artificial Intelligence (AI) recipe experience, cutting-edge digital tools and labor-saving solutions for bakeries.
“This year marks a special IDDBA appearance for us, as we’re celebrating our 80th anniversary as a family-owned food company,” said Alvino Battistoni, senior vice president for Rich Product In-Store Bakery & Deli Division. “Innovation has always been at the heart of who we are – dating all the way back to 1945 when our founder invented the world’s first non-dairy whipped topping. We’re excited to showcase some of our newest innovations at IDDBA this year – from new products and solutions to the unique ways we’re leaning into digital technology – all to help bakeries stay ahead, deliver on the latest consumer trends and drive growth in today’s rapidly evolving marketplace.”
Rich’s is teaming up with Baileys to shake things up and put a fresh twist on the classic Irish Cream flavor, with a lineup of on-trend products that pack all the flavor, but none of the alcohol, including:
• Baileys Irish Cream Ice Cream Cake – Chocolatey, creamy, and coffee-kissed—this alcohol-free ice cream cake swirls indulgent chocolate into every bite and tops it all off with smooth coffee icing and chocolate shavings.
• Baileys Irish Cream Cheesecake (6″ & 3.25 oz slice) – This non-alcoholic Baileys Irish Cream-flavored cheesecake combines New York-style richness with a chocolatey crust and drizzle for the ultimate treat.
• Baileys Baked Cookie (6-pack) and Cookie Dough (2.5 oz) – A fusion of rich chocolate and the unmistakable taste of Baileys Irish Cream, this soft, chewy cookie offers an indulgent experience in every bite.
• Baileys Irish Cream Tres Leches Soak – Authentically crafted in Mexico, Tres Leches Soak infused with the smooth, indulgent flavor of non-alcoholic Baileys Irish Cream, brings traditional Hispanic desserts to to the fore in creating cakes, parfaits and more with less effort and more authenticity.
• Baileys Irish Cream Bettercreme (9″ pail) – Rich’s Bettercreme – now infused with non-alcoholic Baileys Irish Cream – offers an indulgent twist that’s ideal for elevating donuts, cakes, parfaits, cookies and other products.
