Recently published data from London-based Euromonitor International, presented in a report entitled Frozen Processed Food in Vietnam, is now available from Fast Market Research. The 57-page report, which sells for $900, was issued in April of 2014.
Euromonitor analysts conclude that frozen processed food sales in Vietnam are poised to achieve strong double-digit retail volume growth this year, thanks to the convenience factor. The main targets for producers and distributors of such products are urban dwellers, who have increasingly busy and hectic work schedules and lack sufficient time to prepare meals at home. Frozen processed food also attracts many young consumers, who find cooking from scratch too time consuming and troublesome.
Euromonitor International’s Frozen Processed Food in Vietnam report offers a guide to the size and shape of the market at a national level. It provides retail sales data from 2009-13, allowing readers to identify the sectors driving growth. It also spotlights leading companies and popular brands, and offers strategic analysis of key factors influencing the market, such as new product developments, distribution and pricing issues.
Among frozen product categories covered are baked goods, desserts, meat substitutes, noodles, pizza, processed fish and seafood, value-added potatoes, processed poultry and red meat, vegetables, ready meals and soups.
Data coverage includes market sizes (historic and forecasts), company shares, brand shares and distribution trends. Forecasts to 2018 illustrate how the market is set to change.
