Seabloom Vegan ‘Tuna-Free’ Flakes Launch in UK Online Retail Market

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Seabloom Limited, a London, England-headquartered plant-based imitation seafood company featuring products made with pea protein ingredients instead of soya protein, plus organic Scottish seaweed and nutrient-rich flaxseed oil, has launched a tuna fish alternative in the UK online retail market. Two flavor varieties are offered in the new range, Olive Oil ‘Tuna-Free’ Flakes and Lemon ‘Tuna-Free’ Flakes, which are both listed in the frozen section of the Ocado retail grocery platform.

Finding healthy and tasty seafood alternatives has been one of the biggest challenges for vegan and vegetarian consumers, as the category has lacked variety and the nutritional benefits of real seafood. This is where Seabloom says it is doing things very different as its products offer similar nutritional benefits to canned tuna while consisting exclusively of natural, plant-based ingredients.

Thanks to the use of pea protein, the offerings are made without soya, giving consumers who prefer not to or are unable to eat soya, another option when it comes to vegan tuna alternatives. They are also high in protein, Omega-3 fatty acids and iodine, and contain no gluten or mercury, which is especially suitable for children and pregnant women.

Seabloom ‘Tuna-Free’ Flakes are promoted as “perfect for vegans, vegetarians, pescatarians and flexitarians,” as they can be consumed in the same way as real tuna – in salads, sandwiches, tacos on pizza, or added directly to hot dishes such as pasta and sauces straight from the freezer.

Available in 200-gram packs, Seabloom Olive ‘Tuna-Free’ Flakes has an RRP of £3.30, while the brand’s Lemon ‘Tuna-Free’ Flakes are priced at £3.65. Both products serve up 147 calories per 100 gram portion.