Sambazon is about to unveil a new format for its frozen fruit lineup – Açaí Smoothie Cubes. Inspired by the growing consumer demand for convenience, this offering continues the San Cemente, California-based company’s effort to make açaí more easily available to customers as there is no need to purchase multiple ingredients or have a high-powered expensive blender to make a smoothie.
Simply thaw the cubes with any liquid of choice for 20 minutes in a shaker cup, then shake and enjoy. No blender, no mess. For a quicker option, the versatile smoothie cubes can blend in seconds using an everyday single-serve or portable blender.
The new Açaí Smoothie Cubes offering will be available in two flavors:
• Mango & Açaí – this blend supports gut health derived from prebiotics, and is a good source of fiber – all with no added sugar. It contains just eight grams of sugar per serving, and weighs in with a calorie count of 80.
• Mixed Berries & Açaí – featuring a blend of mixed organic berries with açaí, this flavor supports immunity powered by antioxidants, and is a solid source of Vitamin C. The calorie count is 70 and each serving contains eight grams of sugar.
“Our customers are always at the heart of our innovations. With the goal of spreading purple smiles through easy ways of consuming açaí, finding a way to bring more convenience to the everyday smoothie routine was an intentional step of ours,” said Ryan Black, Sambazon’s chief executive. “By combining açaí with more familiar and popular fruit in an easy smoothie format, we hope to introduce even more people to the delicious powers of açaí.”
In addition to convenience, the company has also focused on reducing plastic in the line’s packaging by using a paper outer layer and removing the inner plastic pouches commonly used in smoothie kits.
Preparing to enteri the frozen food aisles in USA retail stores over the coming months, the Sambazon Açaí Smoothie Cubes will be available nationally at Whole Foods Market and Sprouts Farmers Market locations. Both flavors will retail at $10.99 for a 20-ounce bag, each of which yields up to five smoothies. Starting in March a 40-ounce offering will be available at Los Angeles Costco locations for $14.99.