Poultry & Meat

Silver Fern Farms & Jewel-Osco Debut Net Carbon Zero Beef in US Midwest

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Silver Fern Farms, New Zealand’s leading red meat producer and exporter, on April 26 announced the availability of its USDA-approved Net Carbon Zero by Nature 100% Grass-Fed Angus Beef in 134 Jewel-Osco supermarkets across the Midwestern United States.

Following the Fall 2021 expansion of its premium Lamb and Venison Medallions in Jewel stores, Silver Fern Farms’ now offers a new selection of Ground Beef, Tenderloin Steak, Top Sirloin Steak, Rib-Eye Steak, and New York Strip Steak. The product range launched in select New York City and Los Angeles supermarkets in March.

“Our Net Carbon Zero by Nature Angus Beef steaks and Ground Beef have exactly the same bold, nutrient dense and unmatched texture of our famous 100% Grass-Fed suite of meat cuts,” said Silver Fern Farms CEO Simon Limmer. “All of our cattle browse outside in nature all year-round on a diverse diet of rich clover and rye grasses, on farms that can increasingly offset the emissions they produce. This is truly beef made better.”

Silver Fern Farms grass-fed cattle seen  grazing in New Zealand pasture land.

Silver Fern Farms’ approach to managing the emissions harnesses the biodiversity on New Zealand farms that offers significant capacity to sequester carbon. The company utilizes “insetting,” which means the carbon credits needed to offset the emissions of the product are found by working with farmers. By optimizing the role that the farms, where the animals are raised, can play in acting as carbon sinks, Silver Fern Farms sources carbon credits from its own supply chain rather than having to rely on purchasing carbon credits from other projects.

“Taking care of emissions is our own responsibility, no-one else’s,” said Limmer. “We are not outsourcing our emissions, rather we are recognizing and incentivizing our farmers for their efforts to create farm environments that are better able to capture carbon, increase biodiversity, and support nature positive food production.”

All of Silver Fern Farms’ 100% Grass-Fed Beef is produced with no added hormones or antibiotics, and is expertly prepared to ensure a lean, consistent cut and deep, complex flavor. Product is shipped frozen in convenient pre-portioned packaging and imported into the United States by The Lamb Company of Pedricktown, New Jersey.

Starting as a small farmer cooperative in 1948, Silver Fern Farms produces 30% of all New Zealand beef, lamb, and venison in partnership with 16,000 farmers, exporting to over 60 countries.