As the National Football League’s 2026 draft season heats up in the USA, Snickers Ice Cream is bringing the chill when fans need it most. This year the Mars brand is teaming up with wide receiver prospect Carnell Tate to help fans and sports analysts alike keep it cool in more ways than one.
As a top prospect, Tate is no stranger to passionate predictions. But if NFL Draft history has proven anything, it’s that hot takes are often wildly wrong. Instead of sweating the speculation, he is keeping his cool by joining forces with Snickers to release a limited batch of special edition “Chill” ice cream bars, including the new Crunchy Peanut Butter flavor.
“The passion surrounding the draft is what makes it so exciting, but the non-stop speculation can turn up the heat quickly,” said Chanel Gant, marketing director at Mars Ice Cream. “We wanted to enhance the fan experience by giving them a fun and delicious way to chill the hot takes – so they can relax, cool down with a Snickers Ice Cream and enjoy the NFL Draft without getting caught up in the heat.”
The Snickers Ice Cream Original features creamy peanut butter ice cream, smooth caramel and crunchy peanuts coated in a milk chocolate shell, while the brand’s Ice Cream Crunchy Peanut Butter offering delivers an explosion of peanuts both inside the ice cream and on top.
For fans who missed the first drop, additional batches will be available to claim online on April 20 and 24 at 12 noon ET. To take the chill even further, Tate will debut the custom-designed Snickers Ice Cream Chill Chain on the first night of the 2026 NFL Draft on April 23. Created in partnership with Verstolo Fine Jewelry, the custom pendant is crafted in solid gold and set with 285 lab-grown rubies, sapphires, and diamonds totaling approximately 9.50 carats, suspended from a gold-finished Cuban link chain in sterling silver.
