Dinnertime in North America is getting a cheese-filled upgrade, with Stouffer’s LasagnaMac. The frozen mashup product features creamy, cheesy macaroni and cheese stacked between layers of hearty lasagna with meat and sauce.
The Nestlé USA brand’s LasagnaMac is a limited-time promotional item, available online during the Summer of 2021, when a consumers will have a chance to get to try it.
“Bringing together two of our best-selling products is a simple way to express the intent of our new marketing campaign, Happyfull,” said Megan McLaughlin, brand marketing manager of Solon, Ohio-headquartered Stouffer’s. “We worked to create a recipe that will make our fans feel both happy and full. LasagnaMac is a great example of how our innovation is anchored in consumer obsession.”
Happyfull is supported with traditional and social media, influencer content, PR support and omnichannel marketing. The campaign theme is centered around tasty and trusted dinner experiences.
