The Viru Group, ranked as the largest producer of frozen and canned fruits and vegetables in Peru, has acquired Watsonville, California-based Superior Foods International (SFI), a major supplier of high quality frozen fruits, vegetables, blends, herbs and grains to retail, foodservice and industrial customers in North America. It specializes in providing private label products and an array of packaging options.
SFI and La Libertad, Peru-headquartered Viru have been partners for over a decade. By joining forces, they aim to elevate combined capabilities, expand offerings, and provide stakeholders with greater value and service.
“We have become part of Viru, a move that will bring us both significantly enhanced capabilities and expanded opportunities. Our mission, core values, and dedication to our current partners is unwavering. We will operate with the same entrepreneurial spirit, independence, and agility as we have for the past 40 years. Our current management team and dedicated staff will continue to ensure we deliver ongoing value to our customers, suppliers, and stakeholders,” said Superior Foods International Managing Director Marco Cruz.
“We want to express our sincere gratitude to all our customers for the continued support and trust. Together with SFI, we are excited about the opportunities that lie ahead and are confident that this acquisition will enable us to reach new heights together, becoming an even stronger and more effective organization,” said Viru CEO Yoselyn Malamud.
With over 17,000 employees, 30,000 owned acres (12,000 hectares) of cultivated land, and 10 production facilities across South America and Europe, Viru’s scale, vertical integration, and strong commitment to innovation are key differentiators in the industry.
