Moss Landing, California-based Sweet Earth Foods is expanding its range of plant-based Mindful Chik’n Strips offerings. Three new plant-based faux chicken SKUs will be available in retail stores throughout the United States later this spring and summer. The suggested retail price for the 277-gram packs is $7.99 at outlets including Whole Foods, Meijer, HEB, Ahold and Sprouts.
The products are all vegan and serve up at least 13 grams of protein and four grams of dietary fiber. Descriptions of the new flavors follow:
• Shredded Seasoned Chik’n. Shredded plant-based chik’n tossed in a classic carnitas-style marinade, offering optimal versatility as an addition to meals, salads and sandwiches.
• Seasoned Chipotle Chik’n Strips. Plant-based chik’n strips tossed in saucy chipotle marinade, this offering is promoted as “great for your next taco night.”
• Shredded Korean Style BBQ. Shredded plant-based chik’n tossed in an authentic Korean-BBQ marinade.
“Sweet Earth has always made it a priority to innovate and develop new, delicious plant-based foods that people can enjoy at a variety of occasions,” said Sara Wheeler, general manager of the Nestlé company. ”We’re eager to meet the growing consumer demand for quick and flavorful plant-based alternatives.
Chicken consumption has increased in the USA during the coronavirus pandemic, with plant-based faux chik’n also gaining popularity across the retail and QSR space.
“Given the rise of consumers cooking from home this past year and their craving for new twists to recipes they know and love, the chik’n options are a key way for flexitarians to incorporate plant-based options into their at-home cooking,” said Wheeler. “These latest products are really versatile, in that they can be incorporated hot or cold into a variety of meals, including salads and appetizers, pasta, pizzas, rice bowls and sandwiches.”