Englewood Cliffs, New Jersey-based Talenti Gelato & Sorbetto, the best-selling gelato brand in the United States, has teamed up with Oscar nominated director, writer, actor and producer Bradley Cooper in debuting “Raise the Jar” campaign advertisements created by LOLA MullenLowe. The promotion celebrates what makes Talenti special, including the brand’s unique slow cooking process and use of authentic recipes, like that of a real Argentinian grandma to make the dulce de leche.
“My family and I have been fans of Talenti for years. It has now become our go-to indulgent dessert, so to be invited into their family has been a true pleasure,” said Cooper.
“We were thrilled to partner with Bradley Cooper on the new campaign. He brings a unique element of charm and humor to Talenti that we enjoyed witnessing on set,” said Lisa Vortsman, parent company Unilever’s chief marketing officer for ice cream in the USA. “All of the Talenti gelato and sorbetto recipes have a
unique twist that makes them taste as delicious as they look, and there is no one better suited to tell our story than Bradley Cooper.”
The Talenti “Raise the Jar” campaign spotlights smooth and creamy Alphonso Mango Sorbetto and the layered indulgence of Salted Caramel Truffle Gelato Layers. Crafted with 100% natural ingredients, Talenti gelatos and sorbettos are available in grocers and retail stores throughout the United States,
“This campaign marks a major milestone for the Talenti brand and its position for growth,” said Peter ter Kulve, president at Unilever’s ice cream division. The future is bright for our Talenti and the full ice cream portfolio.”
